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How to Pitch: Bicycling

The average reader owns four bicycles, so prepare your pitch for an expert audience

By Vicki Salemi – July 3, 2008
Circulation: 400,000
Frequency: 11 issues/year (Jan./Feb. are combined)
Special issues: Annual Buyer's Guide, April

Background: Although Bicycling is more than four decades old, it still fills the same niche as it did when it was launched. Readers aren't just bikeracing fans -- they're immersed in the sport and actually ride. As in seriously ride. As in a typical reader owns four bicycles ...

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