Hey, How'd You Do That?

Latest Hey, How'd You Do That?

Hey Chad Gervich, How'd You Write The Book On Breaking Into TV? Hey Chad Gervich, How'd You Write The Book On Breaking Into TV?
This TV pro discusses the evolution of the industry and how aspiring writers can arm themselves for small screen success -- plus, a sneak peek at his new book.
By Jason Boog, December 1, 2008

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Hey, Mary Kay Magistad, How'd You Report Amid China's Media Restrictions?
This correspondent discusses the 'Great Firewall' of China, conducting interviews in Mandarin, and citizen journalism on the streets of Beijing.
By Jen Swanson, November 24, 2008
Hey, How'd You Revive An Editorial Franchise, Rob Bernstein, Editor, WWE?
The mind behind WWE's mag makeover explains how 'tapping into a global brand does at least half the work for you.'
By E.B. Boyd, November 4, 2008
Hey, How'd You Become a Full-Time Web Cartoonist, Bill Barnes?
The Microsoft employee-turned-Web cartoonist discusses the challenges and freedoms of self-publishing, creating an 'addictive' comic, and giving it away for free.
By Tina Dupuy, October 7, 2008
Hey, How'd You Develop A Citizen-Powered Political Reporting Site, Jay Rosen?
The creator of HuffPo's election coverage 'experiment' discusses his new media rebuttal to the traditional "on the bus" reporting strategy.
By E.B. Boyd, September 24, 2008
Hey, How Did You Make Bookslut a Premier Literary Destination on the Web, Jessa Crispin?
The literary Web zine's 'benevolent dictator' discusses how she turned her part-time passion into a full-blown book site.
By E.B. Boyd, September 17, 2008
Hey, Susan Johnston, How'd You Write a Roman a Clef on Republican Fundraising?
In an exclusive video interview, this political ghostwriter shares how she sold a 'tell-all' novel based on a proposal, then delivered the goods.
By Andrea Wachner, September 2, 2008
Hey, David Bianculli, How'd You Go from Seasoned Newspaper Critic to Creator of an Online Mag?
With his homegrown online mag, this critic proves that losing a job in print is a beginning, not an ending.
By Kate Dailey, August 18, 2008
Hey, How'd You Leap from Freelancing Whiz to Bestselling Author, Mary Roach?
Humor and a willingness to put herself out there helped this writer transform her articles into a flourishing book career -- she reveals how she keeps the momentum.
By E.B. Boyd, August 6, 2008
Hey, How'd You Motor From Freelancing to a Car Column, Josh Max?
This auto reporter talks about test-driving the Goodyear Blimp, his musical talents, and what to do if you want to get his job.
By Josh Max, July 22, 2008
Hey, How'd You Turn Ghostwriters Into Bestsellers, Agent Madeleine Morel?
Part talent agent, part literary agent, this woman's matchmaking skills take ghostwritten books to the top.
By Andy Heidel, July 15, 2008
Hey, Evan Wright, How'd You Parlay Your Rolling Stone Articles Into an HBO Miniseries?
This writer talked his way into a Marine unit, a book deal, and a seven-part miniseries.
By E.B. Boyd, July 9, 2008
Hey, How'd You Become WSJ's Asia Correspondent, Patrick Barta?
This determined journalist got his foot in the door, and now his stomping ground includes Mongolia, Congo, Brunei, Laos, and Sri Lanka.
By Jen Swanson, June 11, 2008
Hey, How'd You Become a Freelance Foreign Correspondent, Julian Ryall?
Tokyo-based correspondent Julian Ryall gives us the scoop on juggling time zones for The Telegraph (London), The South China Morning Post (Hong Kong) and The Hollywood Reporter, and why he loves going to work (almost) every day.
By Jen Swanson, May 28, 2008
Hey, How'd You Get Your Column Syndicated in More Than 300 Places, Jane Boursaw?
This multitasking mom knows how to market her fam-friendly column.
By E.B. Boyd, May 21, 2008
Hey, How'd You Cover The World's Political Hotspots, Ivan Watson?
A foreign radio correspondent talks about reporting in conflict zones around the world.
By Kathryn Carlson, May 14, 2008
Hey, How'd You Build a Vibrant Digital Brand, Larry Burstein, Publisher, New York Media?
A publisher who's figured out the Web offers insights into making your investment pay off, with or without Lindsay Lohan.
By Noah Davis, May 7, 2008
Ellies 2008: Hey, How'd You Report An Award-Nominated Article, Peter Hessler?
In the running for a National Magazine Award, a journalist describes spending 100 days reporting in China for National Geographic.
By Greg Lindsay, April 30, 2008
Ellies 2008: Hey, How'd You Write An Award-Worthy Feature, Jeanne Marie Laskas
An Ellie-nominated GQ feature sent its writer into coal mines. She describes how she crafted her lauded long-form article.
By David S. Hirschman, April 28, 2008
Hey, How'd You Transition from Commercial TV to PBS, Neal Shapiro?
A 25-year network news vet talks about his jump to public television. The more you know...
By Gail Shister, April 23, 2008
Hey, How'd You Do Write That Investigative Biography, Steve Weinberg?
A working investigative reporter examines the history and legacy of one of the legends.
By Noah Davis, April 16, 2008
Hey, How'd You Decide to Call Out the Travel Industry, Chuck Thompson?
A lifelong travel writer explains how to avoid the editorial perils of today's travel mags.
By Charlotte West, April 2, 2008
Hey, How'd You Write the Book on Bad Celeb Style?
Blogging about stars' lousy sartorial choices pays the rent? It does for this duo, who've extended into books and top-tier freelance gigs.
By Rebecca L. Fox, March 26, 2008
Hey, How'd You Get a Book Out of That Modern Love Article?
This writer explains how she parlayed penning the NYT's No. 1 emailed column of the year into a book deal.
By Michaela Cavallaro, March 12, 2008
Hey, How'd You Build an Internet Hot-Spot for Authors, Ivory Madison, CEO, Redroom.com?
The founder of a social network for authors discusses how she attracted James Patterson, Salman Rushdie, and more.
By Dawn Shurmaitis, March 5, 2008
Hey, How'd You Blog Full-time and Write a Book, Will Leitch?
Find out how Will Leitch juggled full-time blogging for Gawker Media's Deadspin while writing his third book
By Noah Davis, February 20, 2008
Hey How Do You Keep Churning Out Fashion Week Scoops, Brandusa Niro, Daily Publishing Group EIC?
The 'fiery' head of all those staple Fashion Week pubs delves into how her team gets in front of all those style stories.
By Rebecca L. Fox, February 5, 2008
Hey, How'd You Get Your New Blog in Technorati's Top 50, Leo Babauta?
A year after starting his blog, this writer's scored a book deal and quit his day job. He tells us how he did it.
By E.B. Boyd, January 30, 2008
Hey, How'd You Write That 15,000-Word Rolling Stone Article, Benjamin Wallace-Wells?
A Rolling Stone National Affairs scribe talks us through the writing of his massive drug policy opus.
By Noah Davis, January 9, 2008
Hey How'd You Capture Teen Attention Across Media, Amy Goldwasser?
A former magazine editor on tackling the teen market and why girls make great writers.
By Alissa Walker, December 19, 2007
How'd You Get an Indie Film On Big-City Movie Screens, Adam Rifkin?
Make your low-budget film the next Sundance darling by following this pro's advice.
By Dawn Shurmaitis, December 12, 2007
Hey, How'd You Start a User-Generated Print Magazine, Paul Cloutier?
A magazine entrepreneur discusses his successful, sustainable model for launching print pubs.
By Noah Davis, December 5, 2007
Hey, How'd You Redesign BusinessWeek, Modernista?
The team behind BusinessWeek's recent redesign dish on how they got it right.
By Noah Davis, October 31, 2007
Hey, How'd You Tailor Your e-Newsletter to New Cities?
Launched in NYC, Thrillist's tastemaking newsletters now reach readers across the country. The founder describes the challenge of taking his content further.
By Rebecca L. Fox, October 24, 2007
Hey, How'd You Launch a Magazine On Top of a Full-Time Job?
An editor who works in consulting full-time details how she runs her start-up mag by night.
By Rebecca L. Fox, October 19, 2007
10 Years: Hey, How'd You Drive Publishing into the 21st Century, Jane Friedman?
Our 10th anniversary Publishing honoree talks about going global in the digital age.
By Ron Hogan and Noah Davis, October 4, 2007
10 Years: Hey, How Do You Decide What We See in New York Each Week, Adam Moss?
Our 10th anniversary magazine honoree explains how he chooses what stories appear in the pages of his pub.
By Noah Davis, October 4, 2007
10 Years: Hey, How Does Customer Service Drive Craiglist's Success, Craig Newmark?
Our 10th anniversary Internet honoree discusses the vital role customer service has played in his site's unprecedented success.
By Ron Mwangaguhunga, October 3, 2007
10 Years: Hey, How'd You Reach The Design World's Pinnacle, Luke Hayman?
Our 10th anniversary design honoree explains how he jumped from the magazine world to the corporate one and back again.
By Greg Lindsay, October 2, 2007
10 Years: Hey, How'd Your Agency Change The Ad Industry, Scott Goodson?
Our 10th anniversary advertising honoree discusses opening his ubiquitous agency and his industry's paradigm shift.
By Greg Lindsay, October 2, 2007
10 Years: Hey, How'd You Go Global With Public Radio, Adam Davidson?
Finding fixers and fixing cars is all part of the job for the international correspondent who's our 10th anniversary radio honoree.
By Tracy Bratten, October 1, 2007
10 Years: Hey, How'd You Start Repping A-Listers, Ken Sunshine?
Our 10th anniversary PR honoree on why he 'can't seem to get rid of' his star clients and gets political whenever he can.
By Jason Chupick, October 1, 2007
Hey, How'd You Score That Freelance Life?
An expert offers strategies for making the leap into full-time freelancing.
By Rachel Kramer Bussel, September 26, 2007
Hey, How'd You Publish An Industry Tell-All?
This former restaurant hostess turned her journal into a thinly-veiled book right out of NYC's top restaurants.
By Stephanie Burton, September 12, 2007
Hey, How'd You Become a New Media Agent?
Detailing his path to powerhouse agency CAA, where he reps Internet clients, our subject divulges why Web sites need agents, too.
By Stephanie Burton, August 22, 2007
Hey, How'd Your PR Plan Introduce Rachael Ray to the Food Network?
The former publicist who launched Rachael Ray's TV career shares her tips on crafting star-making PR plans.
By Jennifer Pullinger/ Rebecca L. Fox, August 9, 2007
Hey, How'd You Get Promoted Weeks After Your Hire?
Instead of assimilating into a media role she didn't relish, our source gunned for a promotion and got it inside of a month -- here's how.
By Stephanie Burton, July 25, 2007
Hey, How'd You: Self-Publish Your Way Into a Book Deal?
Unwilling to take publishers' rejection as the final word on her first novel, this writer self-published and scored a bona fide book deal along the way. She divulges how she did it.
By Rebecca L. Fox, June 14, 2007