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Writing and Editing for the Web

Learn how to write knockout copy that keeps 'em coming back

Course is closed.
Writing and Editing for the Web

WHEN 4 weeks, September 11 - October 9
Chats: Thursdays, 9-10 pm ET

WHERE Online. Click here for information.

LEVEL Intro

PRICE
$350 ($325 for )
more info

Course Details

It took a decade and a financial flop, but finally the Web is starting to sound like the fiber optic wonderland we first heard about in the Clinton administration. Bloggers get book deals or fulltime gigs. Magazines and newspapers that used to merely replicate their print product on the Web are now rushing to develop original content and hiring exclusive online staffs. You don't just read online anymore, either -- now you watch, listen, and comment. And the best news of all? Online advertising budgets are bigger than ever.

Websites need content. What used to be the domain of techies and specialists is now the marketplace of competent writers and editors. Web writers and editors must not only know what makes a good story, but how to package it, how to position it, and how to make the most of available technology.

In this class, you will learn:

  • Why writing for the Web is different from print, and how to make the most of the medium and avoid common mistakes
  • How to go beyond Google and find reliable, accurate information online
  • How to use message boards, social networks, and online communities to find real people for your stories
  • The pros and cons of blogging, and whether you should bother
  • Ways to sell yourself and your work on the Web

Admission requirements:
Please submit a letter of interest (including a brief work history).

The online classroom has several interactive components:

  • Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
  • Students post completed assignments for feedback and discussion by the instructor and class.
  • Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
  • Technical support is available from mediabistro staff.

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Instructor Bio

John Bitzer's Courses

No courses available at this time.

John Bitzer
John Bitzer has been a leading editor of web content for over 14 years, most recently as Director of Network Programming at AOL, where he edited homepage content. He's also had senior positions at MSN, BMG Music, CDNOW.com, and the award-winning music site AllstarNews.com, which he founded in 1996. He's been a guest lecturer on writing for the web at the Pratt Institute, spoken on media trends at Fordham University's Graduate School of Business, been a panelist at media conventions such as SXSW and CMJ, and appeared on TV and radio as an expert on Internet trends.

Testimonials


John Bitzer was an engaging and informative instructor with personal experience to back up his advice. -- April Rondeau

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