In this class, your talents will be nurtured as you learn the essentials. This course is open to anyone with an interest in advertising, including students, professionals, writers, and designers. No previous advertising experience is required. If you're already working as a writer or copywriter, you'll refresh your experience, learn from a new perspective, and practice creative assignments.

In this class you will learn:

• How to write benefit-driven, creative headlines and body copy for a range of industries
• How to practice writing for various advertising media: print, collateral (brochures, annual reports), web, outdoor, and direct mail
• The varying skills needed to write brief, punchy ads and long copy (annual reports, brochures, web)
• How to write, as well as work from, a creative brief
• How copywriting works with graphics and photos to make a complete ad
• Ways to jumpstart your ad portfolio and start looking for jobs

This class will mimic how projects are assigned in an ad agency. Each week you will be required to write ads (usually three executions) according to the assignment as per the lessons and creative brief, which you will post for feedback. Class time will consist of work review, instruction, and brainstorming exercises. Assignments also include reading magazines and journals. You can expect 3-5 hours of homework time each week.